Look at these ugly christmas sweaters

Today’s Healthy Blogging lesson is about the commonly misused words there/their and its/it’s. If you don’t have time to watch the video, here is the Cliff’s Notes version:

• “Their” is used to to signify possession; ex. Their lunches were in the refrigerator.
• “There” is used to signify place; ex. Their lunches are in the refrigerator that is located over there.
• “It’s” is the contracted form of “it is” rather than the possessive you might expect because of the apostrophe; ex. It’s rather cold outside today.
• “Its” is used to signify possession, despite the lack of apostrophe; ex. Its hind leg was in pain, which is why the dog could not walk.

Make sure that you carefully proofread your blog post to ensure proper usage of these terms. They are very easy to mess up, especially if you are typing quickly. I do it all the time and have to correct when I edit before publishing.
Misusing these terms sticks out like a sore thumb to many readers. Don’t allow your point to get lost or muddled because your readers are distracted by faulty, unhealthy diction.